Ask “What” not “Why”

Ask "What" not "Why"

As a consultant, one of my favorite questions to ask my clients is "Why?" As in, "Why are you doing that?" Asking "why" can be an effective way of determining if a process is actually doing what is expected or needed.

But I recently came across an article that referenced the book Insightby Tasha Eurich, who suggests that a better question than "why" is "what." Eurich says "why" questions elicit defensive responses while "what" questions get to the heart of what we need to know. This is something I've done instinctively for years.

For example: Often when I ask a staff person, "Why are you doing that?" the response, quite honestly and fairly, will be "Because that's what I was taught to do."

If that's the answer I get, I'll follow with "What are you trying to accomplish?" I may get a more thoughtful answer. (Sadly, often the answer will be "I don't know, that's just what I was taught to do.")

So think about how you ask your questions. And remember that "why" may not get you to the answer, but "what" very well may.

Wes's Wednesday Wisdom Archives

Once you know, what will you do?

November 13, 2024

Once you know, what will you do? I’ve yet to meet a client who didn’t […]

If it’s not in your AMS, why not?

November 6, 2024

If it’s not in your AMS, why not? I like to tell my clients they’ll […]

Why checkboxes and tags are awesome and dangerous

October 30, 2024

Why checkboxes and tags are awesome and dangerous One of the most common functions in […]

Don’t miss obvious engagement data

October 23, 2024

Don’t miss obvious engagement data What I’ve experienced with my clients over the years is […]

All data requires active management

October 16, 2024

All data requires active management It’s a simple fact of data management that is often […]

Documentation is critical for consistency

October 9, 2024

Documentation is critical for consistency There are so many reasons why documenting your data management […]

Consumer demands change and technology changes

October 2, 2024

Consumer demands change and technology changes When I work with clients on the selection of […]

Why I write

September 25, 2024

Why I write Thirty years ago, I started a new job as director of membership […]

DAN – The Data Analytics Network

September 18, 2024

DAN – The Data Analytics Network I’m a huge fan of users groups (both internal […]

Process before technology

September 11, 2024

Process before technology In a conversation with a client recently, I was reminded (yet again) […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top