Be concise!
I started a monthly newsletter almost 25 years ago (which I recently discontinued). And almost six years ago I started writing these "Wednesday Wisdom" missives. I've received more compliments about my Wednesday Wisdom in six years than I have for my monthly newsletter in nearly 25 years ago.
Why? Because these missives are concise. They focus on a single, simple point. And as a result, they're "easier" to read than my longer monthly columns were.
Several readers have said some variation of "I know I can read this right away as opposed to setting it aside to read later, which I know I won't do." (One reader even told me: "Yours is the only newsletter that I don't immediately delete.")
What's this got to do with data management? Ultimately, everything we do involves communication. How we communicate with our members. How we communicate with our software vendors. How we communicate with other staff. That includes the data we collect and the data we use.
If we can be more concise in all of these communications, we're more likely to get our message across to whomever it is we're communicating with.
I've already gone on too long! Be concise.
Wes's Wednesday Wisdom Archives
Opting out and communication preferences
Opting out and communication preferences Last week’s newsletter discussed the need for associations to collect mobile […]
Are you collecting mobile phone numbers? You should be.
Are you collecting mobile phone numbers? You should be. Are you collecting (and using) the […]
Spend less time on data management and more on higher value activities
Spend less time on data management and more on higher value activities Data management is very […]
Change anything you want, except your name!
Change anything you want, except your name! This is an oldy but a goody, but […]
If you don’t trust your vendor…
If you don’t trust your vendor… When I start an AMS selection project with a […]
Your RFP should go to no more than five vendors!
Your RFP should go to no more than five vendors! As a rule, when I […]
A great example of a data integrity report!
A great example of a data integrity report! A couple months back I discussed the […]
“If you keep doin’ what you’re doin’, you’ll keep gettin’ what you’re gettin’.”
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Rather than adding something new, try subtracting
Rather than adding something new, try subtracting I read recently that sociological research suggests, when presented […]
It’s always people, process, and technology
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