https://effectivedatabase.com/big-data-which-is-good-which-is-not/ Making data management a revenue generator Tue, 28 Apr 2020 19:42:30 +0000 hourly 1 https://effectivedatabase.com/big-data-which-is-good-which-is-not/#comment-1336 Fri, 05 Apr 2013 19:24:14 +0000 http://effectivedatabase.com/?p=4313#comment-1336 That quote about Big Data is so true. I love it. The other interesting aspect of Big Data is that while our capacity to store it has grown exponentially, our capacity to process it into meaningful Business Intelligence has not caught up yet. It takes an incredible amount of processing power to crunch through these gigantic data sets. The big players – like Google Analytics – literally have warehouses full of servers churning through this data 24 hours to create at-a-glance dashboards of the most relevant info. We smaller fish don’t have quite this many resources at our disposal, so it it takes a lot more effort to produce these large reports. One good solution that makes everyone happy: we’re putting code in place to take advantage of Google Analytics’ event tracking on key searches and transactions, so they can do the processing for us.

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