Random Thoughts

How EVERY vendor should treat their customers; and every association should treat their members

I recount below a conversation I had recently with Mark Sedegly, CEO of MemberClicks: Wes: “Mark, do you offer any kind of ‘optimization services’ for your clients, to help them get better use from your AMS?” Mark: “Yes, we do, and it’s free.” Wes: “Free? Why would you offer it for free?” Mark: “Because it’s

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Do You REALLY Know What Visitors Think of Your Website?

My friend and colleague Ray van Hilst at Vanguard Technology is conducting an association benchmarking survey about website redesign. Ray is using this information as part of his presentation at the ASAE Tech Conference in December. (I’m also presenting twice at the Tech conference; you can get all the details here.) To respond to Ray’s

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