Does it advance the mission?
Because associations are mission-driven, everything you do should be seen through the prism of this question: "Does it advance the mission?"
This applies to everything you do in your database, too.
- Does the data you're collecting help advance your mission?
- Does the software you're using allow you to extract and analyze data to help advance your mission?
- Do your programs and services advance your mission?
Because if the answer is "no" then you need to ask yourself why you're doing it.
![]()
Wes's Wednesday Wisdom Archives
Once you know, what will you do?
Once you know, what will you do? I’ve yet to meet a client who didn’t […]
If it’s not in your AMS, why not?
If it’s not in your AMS, why not? I like to tell my clients they’ll […]
Why checkboxes and tags are awesome and dangerous
Why checkboxes and tags are awesome and dangerous One of the most common functions in […]
Don’t miss obvious engagement data
Don’t miss obvious engagement data What I’ve experienced with my clients over the years is […]
All data requires active management
All data requires active management It’s a simple fact of data management that is often […]
Documentation is critical for consistency
Documentation is critical for consistency There are so many reasons why documenting your data management […]
Consumer demands change and technology changes
Consumer demands change and technology changes When I work with clients on the selection of […]
Why I write
Why I write Thirty years ago, I started a new job as director of membership […]
DAN – The Data Analytics Network
DAN – The Data Analytics Network I’m a huge fan of users groups (both internal […]
Process before technology
Process before technology In a conversation with a client recently, I was reminded (yet again) […]
