Comments on: New Article Posted – "I'm as engaged as I want to be." https://effectivedatabase.com/engaged-as-i-want/ Making data management a revenue generator Tue, 28 Apr 2020 19:42:26 +0000 hourly 1 By: Wes Trochlil https://effectivedatabase.com/engaged-as-i-want/#comment-1372 Wed, 18 Mar 2015 22:14:47 +0000 http://effectivedatabase.com/?p=6244#comment-1372 MP, great point. You certainly shouldn’t take the attitudinally engaged for granted.

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By: MP Paris https://effectivedatabase.com/engaged-as-i-want/#comment-1371 Wed, 18 Mar 2015 21:38:06 +0000 http://effectivedatabase.com/?p=6244#comment-1371 You bring up a good point about the difference between attitudinal engagement and behavioral engagement. If I don’t attend a meeting or volunteer for a committee, it only means I am not behaviorally engaged. I am engaged attitudinally because I support the good work of the association and am happy to just pay my dues every year.

I think attitudinal engagement is more common among professional societies than trade associations where a company tends to justify expenditures against an ROI, not a feeling. NACUBO seems like an exception. Individuals are more apt to pay dues to feel good about their support of their profession or a cause important to them than companies are.

An association may not need to spend resources trying to move attitudinally engaged members to behaviorally engaged members but that doesn’t mean this group should be ignored. We still need to make sure that they continue to be aware of the reasons why they are members. Putting time and energy into making sure we communicate appropriately to this group will ensure they “just” keep paying those dues every year.

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