Great post. I think some of the best ways to retain members and keep them “coming back for more,” to use a cliche, can come from the simplest forms of marketing and member realtionship management — just like sending out a personalized thank you card or gift. Often times, it’s the little things that go the furthest and are the most overlooked.

Afterall, just like you said, who doesn’t enjoy a little pat on the back now and then for doing something good!