If it's not in your AMS, why not?
I like to tell my clients they'll know they've reached data management nirvana when the answer to any question about data is "It's in the database."
And I don't mean the obvious questions like "How many members do we have?" or "Who has registered for next week's event?" I mean the little details that can really add up.
For example:
- Who spoke at last year's annual conference?
- Who has volunteered to write for our publications (both volunteers and contributed)?
- Who is interested in coming to next year's annual conference?
- Who served on that committee three years ago?
- How many times has this member contacted the association with a substantive question or concern?
Every one of my clients wants to see a 360-degree view of their members and customers. But exceedingly few are actually capturing all of the ways the members interact with the association.
Is your association capturing this data? If the answer is "no," the next question should be "why not?"
Wes's Wednesday Wisdom Archives
A Data Integrity Report…for Reports!
I’ve written elsewhere about the value of data integrity reports. But one of the most […]
Simple rules for complex systems
Simple rules for complex systems I first heard the phrase “simple rules for complex systems” […]
Accentuate the positive
Accentuate the positive I’ve written before about the importance of database public relationsand celebrating success. I’ll add […]
Annual dues vs. anniversary dues
Annual dues vs. anniversary dues I served as director of membership for several years at […]
A change of systems requires a change of mindset
Every AMS vendor will tell you that the toughest part of implementing a new system […]
It doesn’t have to be optimal to be beneficial
It doesn’t have to be optimal to be beneficial I’m a big fan of the […]
Look for small wins
Look for small wins One of the toughest things about system implementation is simply how […]
Are you closing the loop?
Are you closing the loop? If your association does a call for presentations for any […]
Declare victory and move on
Declare victory and move on The law of diminishing returns is the point at which the […]
Clean as you go
Clean As You Go A good cook or baker knows that, when working in the […]