It's all relative...
Over the course of my 22 years of consulting, I've consulted with well over 250 associations. And in that same time, I've probably spoken with an additional 1,000 or more. And one thing that still makes me chuckle is when someone says something along the lines of "We're a small association" or "We have a small budget" or "We can't afford anything too expensive."
And the reason I chuckle is that all of these things are relative. I've had associations with 50 staff say they are a "small association" (trying telling an association of four staff that that is "small") and I've had clients tell me that their "small budget" was "only" $200,000.
So my point is very simple: When describing your organization, your budget, or your project, don't use general terms like "small" or "large." Be specific. Because what's "large" or "small" to you may mean just the opposite to the person you're talking with.
Wes's Wednesday Wisdom Archives
Once you know, what will you do?
Once you know, what will you do? I’ve yet to meet a client who didn’t […]
If it’s not in your AMS, why not?
If it’s not in your AMS, why not? I like to tell my clients they’ll […]
Why checkboxes and tags are awesome and dangerous
Why checkboxes and tags are awesome and dangerous One of the most common functions in […]
Don’t miss obvious engagement data
Don’t miss obvious engagement data What I’ve experienced with my clients over the years is […]
All data requires active management
All data requires active management It’s a simple fact of data management that is often […]
Documentation is critical for consistency
Documentation is critical for consistency There are so many reasons why documenting your data management […]
Consumer demands change and technology changes
Consumer demands change and technology changes When I work with clients on the selection of […]
Why I write
Why I write Thirty years ago, I started a new job as director of membership […]
DAN – The Data Analytics Network
DAN – The Data Analytics Network I’m a huge fan of users groups (both internal […]
Process before technology
Process before technology In a conversation with a client recently, I was reminded (yet again) […]