Comments on: Marketing is… https://effectivedatabase.com/marketing-is/ Making data management a revenue generator Tue, 28 Apr 2020 19:43:09 +0000 hourly 1 By: Wes Trochlil https://effectivedatabase.com/marketing-is/#comment-1018 Wed, 01 Jul 2009 15:18:27 +0000 http://effectivedatabase.com/?p=592#comment-1018 Fair enough. My three points were just examples for illustration; associations need to do a lot more that just this, of course.

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By: Tony Rossell https://effectivedatabase.com/marketing-is/#comment-1017 Wed, 01 Jul 2009 14:12:36 +0000 http://effectivedatabase.com/?p=592#comment-1017 Wes — Good point. But you and I have worked in this field long enough to know that proper use of databases and lack of marketing are perhaps the two biggest constraints on growth for associations. So when you list the three items above and ask, “How are you doing with your marketing?” I get very concerned. Giving an organization a “pass” for doing the very basics of staying in business does not serve them. Tony

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By: Wes Trochlil https://effectivedatabase.com/marketing-is/#comment-1016 Tue, 30 Jun 2009 23:14:04 +0000 http://effectivedatabase.com/?p=592#comment-1016 Tony, that’s a fair observation, but I don’t think I suggested that if the only thing an org does is answer the phone and manage their database that they are marketing. The greater point is that if marketing is only the domain of the marketing department (or whomever) it won’t be nearly as effective as when an organization pays attention to ALL aspects of its customer interactions.

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By: Tony Rossell https://effectivedatabase.com/marketing-is/#comment-1015 Tue, 30 Jun 2009 21:30:24 +0000 http://effectivedatabase.com/?p=592#comment-1015 Wes — Thanks for your post and thinking about marketing. My only concern with this definition of markekting is that if marketing is everything then it may become nothing. Yes every organization should answer the phone and have a clean database, but these are foundational for any business. If this is all an organization does, I would not consider them to be marketers. Tony

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