Comments on: More evidence that people want to pay online https://effectivedatabase.com/more-evidence-that-people-want-to-pay-online/ Making data management a revenue generator Tue, 28 Apr 2020 19:43:26 +0000 hourly 1 By: Wes Trochlil https://effectivedatabase.com/more-evidence-that-people-want-to-pay-online/#comment-914 Thu, 01 Nov 2007 15:34:01 +0000 http://effectivedatabase.com/2007/10/31/more-evidence-that-people-want-to-pay-online/#comment-914 Good question. The beauty of the web is that you can test this stuff. You could set up two different URLs with one being the discount and see which pulls better.

I think it’s worth offering a discount when you first move sales online, in order to really push people to your site. Once they know you’re “open for business” you can probably eliminate the discount.

Does that answer your question?

]]> By: Ben https://effectivedatabase.com/more-evidence-that-people-want-to-pay-online/#comment-913 Thu, 01 Nov 2007 14:44:05 +0000 http://effectivedatabase.com/2007/10/31/more-evidence-that-people-want-to-pay-online/#comment-913 Wes, what’s your advice on and experience with incenting people to pay online? For example, offering a 10% discount when you pay online.

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