Comments on: More shocking survey results https://effectivedatabase.com/more-shocking-survey-results/ Making data management a revenue generator Tue, 28 Apr 2020 19:43:10 +0000 hourly 1 By: Wes Trochlil https://effectivedatabase.com/more-shocking-survey-results/#comment-996 Fri, 17 Apr 2009 11:59:47 +0000 http://effectivedatabase.com/?p=448#comment-996 Chris, your key sentence: “There’s still the need for training and a plan for integrating it into everyday operations.” This is missed far too often in too many organizations.

And I agree that the vendors need to be looking for opportunities to demonstrate how much easier their product is to use.

Thanks for your comments.

]]> By: Chris Bailey https://effectivedatabase.com/more-shocking-survey-results/#comment-995 Thu, 16 Apr 2009 20:20:01 +0000 http://effectivedatabase.com/?p=448#comment-995 Wes, I think your read of the situation is probably close to reality. I’ll highlight your last point that the failure is equal parts software and user. I’ve experienced (and supported on the product side) software that made seemingly simple tasks arduous beyond belief. It assumed that EVERYONE was a mega-user. But then, the organizations who buy the software must understand that it is simply a tool and not a magic hat. There’s still the need for training and a plan for integrating it into everyday operations.

Here’s one aspect of this survey that should light a fire under someone in the AMS/eCRM space: how can we turn these lukewarm referrals for another product into WOWs for our software? What will it take to create a user experience that balances power, flexibility, and ease-of-use? Is it possible?

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