Comments on: My third favorite tip… https://effectivedatabase.com/my-third-favorite-tip/ Making data management a revenue generator Tue, 28 Apr 2020 19:43:10 +0000 hourly 1 By: Wes Trochlil https://effectivedatabase.com/my-third-favorite-tip/#comment-1014 Sat, 16 May 2009 13:11:36 +0000 http://effectivedatabase.com/?p=500#comment-1014 Scott, I like to say that the easiest transaction has three steps: Who are you, what do you want, and how will you pay? Everything else is “bonus” information, as you put it.

]]> By: Scott Oser https://effectivedatabase.com/my-third-favorite-tip/#comment-1013 Sat, 16 May 2009 01:19:39 +0000 http://effectivedatabase.com/?p=500#comment-1013 Wes,

This is a great tip. You would not believe how many promotions I see that ask everything they can possibly ask all on one form. I firmly believe that the hardest part of marketing is making that first sale. Once you get the person into the fold you have numerous ways to get “bonus” information from them and you should take advantage of as many as you need to get the information you want. If after trying all of those methods you still don’t have what you want you can always pay a database company to do an overlay on your file which will get a lot of that information for you.

Scott

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