Negativity bias is why we need database PR

Negativity bias is why we need database PR

I've written before how cognitive biases can affect data management. Another bias to add to the list is negativity bias. Simply put, our brains are hardwired to register and dwell on negative stimuli more than positive ones. Which is just another reason why it's important to practice database public relations.

As I write here, database public relations is the practice of taking proactive steps to talk about the good things in your database. Because our brains are hardwired to focus and dwell on "bad things," database PR works to counteract this natural tendency.

Nature abhors a vacuum and no system is in stasis. Either your data is getting better or getting worse, and if it's getting better, it's up to you to tell that to everyone who needs to know.

Wes's Wednesday Wisdom Archives

A Data Integrity Report…for Reports!

July 29, 2019

I’ve written elsewhere about the value of data integrity reports. But one of the most […]

Simple rules for complex systems

July 28, 2019

Simple rules for complex systems I first heard the phrase “simple rules for complex systems” […]

Accentuate the positive

July 24, 2019

Accentuate the positive I’ve written before about the importance of database public relationsand celebrating success. I’ll add […]

Annual dues vs. anniversary dues

July 10, 2019

Annual dues vs. anniversary dues I served as director of membership for several years at […]

A change of systems requires a change of mindset

July 8, 2019

Every AMS vendor will tell you that the toughest part of implementing a new system […]

It doesn’t have to be optimal to be beneficial

June 26, 2019

It doesn’t have to be optimal to be beneficial I’m a big fan of the […]

Look for small wins

June 19, 2019

Look for small wins One of the toughest things about system implementation is simply how […]

Are you closing the loop?

June 12, 2019

Are you closing the loop? If your association does a call for presentations for any […]

Declare victory and move on

June 5, 2019

Declare victory and move on The law of diminishing returns is the point at which the […]

Clean as you go

March 28, 2019

Clean As You Go A good cook or baker knows that, when working in the […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top