Comments on: New Article Posted – When Using Third-Party Systems, Don’t Leave Valuable Data Behind https://effectivedatabase.com/new-article-posted-when-using-third-party-systems-dont-leave-valuable-data-behind/ Making data management a revenue generator Tue, 28 Apr 2020 19:42:40 +0000 hourly 1 By: Wes Trochlil https://effectivedatabase.com/new-article-posted-when-using-third-party-systems-dont-leave-valuable-data-behind/#comment-1311 Wed, 12 Dec 2012 20:35:02 +0000 http://effectivedatabase.com/?p=4118#comment-1311 In reply to Sig VanDamme.

Sig, agreed, the integrations are much easier than they used to be. But I still run into integrations that on the surface seem simple enough, but wind up being difficult and tedious!

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By: Sig VanDamme https://effectivedatabase.com/new-article-posted-when-using-third-party-systems-dont-leave-valuable-data-behind/#comment-1310 Wed, 12 Dec 2012 14:21:01 +0000 http://effectivedatabase.com/?p=4118#comment-1310 Wes,

Some very good points. I cannot remember the last time we implemented an AMS without at least 1 third party system (typically the CMS).

I disagree somewhat with the ‘ntegrating third-party systems can be difficult and tedious’. With the advent of solid web services these integrations have become much easier. Solid 3rd party products like Ektron, Umbraco, Cvent, Mailchimp, etc. have build some nice toolsets that have really streamlined the process. In addition, most AMS systems now also have decent API’s / web services.

The devil is, of course, in the details; what data makes it back into the AMS, how and when does that happen, etc? Too often we see this critical piece being an afterthought and it pains to think of the number of non-integrated CMS systems or event registration systems out there. This data is critical for marketing, BI and member engagement scoring.

-Sig

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