Once you know, what will you do?

I've yet to meet a client who didn't require, in some form or another, some way to analyze their data. Whether it was simple queries or reports, or more advanced dashboards or analytics, everyone wants to be able to analyze their data.

And that's a good thing.

But the first question that should be asked whenever we decide to analyze any data is "Once we've analyzed the data, what next action will we take as a result of that analysis?"

Or put more simply, "Once you know, what will you do?"

"That's interesting" or "It would be good to know" are not actions. "Let's try a different marketing message" or "Let's change the price on that" or "Let's stop doing that" are actions. Even "That's working, let's keep doing what we're doing" is an action!

So before you spend a lot of time and energy analyzing any data, ask yourself, "Once I know, what will I do?"

Once you know, what will you do?

Once you know, what will you do?

Wes's Wednesday Wisdom Archives

The Significant Change of SaaS Software

Always, ALWAYS budget for more training

We’ve always done it that way

Are you sure it doesn’t do that?

Be grateful

Do you really need to approve them?

Negativity bias is why we need database PR

A system change requires a culture change

Where is that data?

Be deliberate, but act quickly