Other posts on the Cartner CRM Summit 2007 can be found here. Now that I’ve discussed all the take-aways from the Gartner CRM Summit, I have to rant about a couple of issues that came up during the conference (and offer kudos on one item). I’m putting on my meeting planning hat, here (and I […]
These next several posts will focus on issues raised during the Gartner CRM Conference Summit 2007 which I think are particularly applicable to the association market. In a session on "Lessons Learned" from 1000 CRM implementations, three points were identified as key success factors: Establish a project objective (i.e., why are you bothering with a
Forrester Research is an independent technology and market research company. Forrester recently released a list of its CRM “best practices.” The list includes the following: Build strong executive sponsorship of the program. (See my article “The People Factor.”) Have business units lead CRM with support from IT. (Again, see my article “The People Factor.”) Put
On his Membership Marketing Blog, Tony Rossell has a post about membership dashboards. He provides a link to a chart that shows all kinds of membership information. I noted in the comments section: "…I must take exception to the use of "dashboard" with the example you provide. A dashboard, at a glance, provides instant information
When developing an RFP on behalf of my clients, one of the items we'll discuss is "nice-to-haves" vs. "must-haves" on the list. That is, identifying which functionality the system must absolutely provide, or otherwise it cannot be considered. This activity can actually be more difficult than it sounds. For example, working with a client recently,
As I mention in this post, having an issue tracker is a key tool for managing all the different issues that arise during the implementation and live usage of an association management system. But for some reason, until just recently, most of the AMS providers did not provide any kind of online system for submitting
I received a complimentary copy of Global Knowledge's IT salary survey a couple of weeks ago. The survey covered over 1,600 IT professionals, and there were some interesting tidbits that may be relevant to the AMS world: Average salary for the title database admin/analyst was $74,263. Average salary for a project manager was $83,668. Overall for all
I recently renewed my directory listing in ASAE's Technology Solutions Guide. The renewal has a fee attached to it. I renewed online (how convenient!) about three weeks prior to the deadline. About a week after I renewed, I received a reminder to renew. Well, since it had only been a week, I decided to cut