https://effectivedatabase.com/short-term-gain-may-cause-long-term-pain/ Making data management a revenue generator Tue, 28 Apr 2020 19:42:44 +0000 hourly 1 https://effectivedatabase.com/short-term-gain-may-cause-long-term-pain/#comment-1209 Tue, 15 Nov 2011 01:20:03 +0000 http://effectivedatabase.com/blog/?p=697#comment-1209 I agree Wes. E-mail marketing that does not have two-way integration with your AMS is ludricous. Any AMS vendor that doesn’t offer this will not survive.

]]> https://effectivedatabase.com/short-term-gain-may-cause-long-term-pain/#comment-1208 Wed, 09 Nov 2011 00:51:16 +0000 http://effectivedatabase.com/blog/?p=697#comment-1208 Christine, no argument from me. I said “non-integrated” and you said “integrated,” so we’re in agreement!

]]> https://effectivedatabase.com/short-term-gain-may-cause-long-term-pain/#comment-1207 Tue, 08 Nov 2011 22:37:39 +0000 http://effectivedatabase.com/blog/?p=697#comment-1207 Wes, there is a reason Avectra Enterprise uses Magnet Mail.MagnetMail is integrated with the leading CRM and AMS tools and has its own API so you can easily move data across applications. Most, if not all, native e-mail marketing modules in AMSes have big deficiencies. For example, what if you want to send attachments?

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