Comments on: Stop hoarding data! https://effectivedatabase.com/stop-hoarding-data/ Making data management a revenue generator Tue, 28 Apr 2020 19:43:10 +0000 hourly 1 By: Wes Trochlil https://effectivedatabase.com/stop-hoarding-data/#comment-986 Mon, 13 Apr 2009 13:20:13 +0000 http://effectivedatabase.com/?p=439#comment-986 Scott, funny you should mention that, because I’ve had the exact opposite experience at Giant. The coupons they spit out at me always seem to be dead on with what I’m using (or have recently used) from OTC medicines to yogurt for the kids.

]]> By: Scott Oser https://effectivedatabase.com/stop-hoarding-data/#comment-985 Wed, 08 Apr 2009 20:25:19 +0000 http://effectivedatabase.com/?p=439#comment-985 Wes,

You make a really good point. Collecting and keeping data just for the sake of collecting and keeping data is not cost or resource effective. Whenever I read about organizations doing it I think of companies like Giant and CVS and Safeway. Everyone one of them now makes me have a card in order to get their special pricing. Obviously they are using it to track data on my purchases. I still have yet to figure out how they are using that data considering I rarely if ever get special promotions that are based on my past purchases. Could I be selling them short and assuming the worst when the reason they are sending me coupons for things I never buy is because they want me to try them? For some of the items they promote to me you might be able to convince me that is the case. When they offer me discounted diapers even though I have a 9 and an 11 year old it proves my theory that they are sitting on tons and tons of info and not doing anything with it but hoarding it.

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