Comments on: What baseline functionality should an AMS have? https://effectivedatabase.com/what-baseline-functionality-should-an-ams-have/ Making data management a revenue generator Tue, 28 Apr 2020 19:43:29 +0000 hourly 1 By: Wes Trochlil https://effectivedatabase.com/what-baseline-functionality-should-an-ams-have/#comment-873 Tue, 10 Jul 2007 17:06:04 +0000 http://effectivedatabase.com/2007/07/10/what-baseline-functionality-should-an-ams-have/#comment-873 Good point, Terry. I actually thought about “broadcast email” as baseline functionality, and now that I think about it more, I’d say it needs to be in there.

And speaking of broadcast email, another baseline function should be the ability to query on essentially any field in the database.

As much as I love CRM, I don’t think it’s baseline, because so few associations actually practice anything near CRM. Perhaps baseline should include the ability to capture notes and follow-up.

wes

]]> By: Terry Dowdy https://effectivedatabase.com/what-baseline-functionality-should-an-ams-have/#comment-872 Tue, 10 Jul 2007 16:44:34 +0000 http://effectivedatabase.com/2007/07/10/what-baseline-functionality-should-an-ams-have/#comment-872 Excellent topic Wes. But I guess it depends on your definition of “functionality” (not trying to channel Clinton here). From where I sit, you’re describing major modules, and in that vein I agree with you on your list. However, where would targetted communications fit in? Do we consider the ability to send astectically pleasing, personalized emails to segments of our constituency based on any specific or combination of variables a customization, or baseline functionality in all modules (or areas)? Is basic CRM functionality a part of membership management, even though in many cases it does not involve members or prospective members, but people and entities that we still need to do business with? Not critisizing, just wondering.

Cheers,

Terry

p.s. I really need an inline spell checker.

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