https://effectivedatabase.com/when-is-good-enough-good-enough/ Making data management a revenue generator Tue, 28 Apr 2020 19:43:25 +0000 hourly 1 https://effectivedatabase.com/when-is-good-enough-good-enough/#comment-926 Wed, 30 Jan 2008 21:01:31 +0000 http://effectivedatabase.com/2008/01/29/when-is-good-enough-good-enough/#comment-926 Thanks, Lisa. Drucker tells a great story in “The Effective Executive” of a government agency that had replaced its longtime newsletter writer with a “professional” science writer. The publication took on a fancy new look, but readership fell. When asked why they stopped reading, one reader responded: “The former writer was writing for us; your new writer writes at us.”

]]> https://effectivedatabase.com/when-is-good-enough-good-enough/#comment-925 Wed, 30 Jan 2008 13:31:12 +0000 http://effectivedatabase.com/2008/01/29/when-is-good-enough-good-enough/#comment-925 Great post, Wes. This is definitely an issue I’ve run into before myself: As an editor, it’s very easy for me to get wrapped up in making the magazine I’m working on into a “great magazine” as I define that–which isn’t always what my readers are looking for. (Especially at my last association, where the members were scientists and data people without much interest in graphics and pretty layouts.) The key has always been to remember the objective–to create a great magazine for our members, not just for me. I think at one point I actually wrote that down and taped it to the bottom of my computer monitor!

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