Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

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October 23, 2024

Don’t miss obvious engagement data What I’ve experienced with my clients over the years is […]

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All data requires active management It’s a simple fact of data management that is often […]

Documentation is critical for consistency

October 9, 2024

Documentation is critical for consistency There are so many reasons why documenting your data management […]

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October 2, 2024

Consumer demands change and technology changes When I work with clients on the selection of […]

DAN – The Data Analytics Network

September 18, 2024

DAN – The Data Analytics Network I’m a huge fan of users groups (both internal […]

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September 11, 2024

Process before technology In a conversation with a client recently, I was reminded (yet again) […]

Opting out and communication preferences

September 4, 2024

Opting out and communication preferences Last week’s newsletter discussed the need for associations to collect mobile […]

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