Gareth Herschel, research director at Gartner Inc, says: "There are two things to focus on to ensure CRM success. One is the notion that you are never done with CRM. Things are constantly evolving. The second notion is that it takes 18-24 months to change and reinforce the behavior of end users with new CRM […]
CRM is never done/It takes two years to get where you want to be Read More »
Avectra recently released version 2.0 of netFORUM and several of their existing clients are now working through the process of upgrading. Christy Gemuendt, Project Manager, Healthcare Assn. of NY State, had the following things to say about their upgrade (posted with her permission): Overall, the upgrade went very smoothly. There were very few "showstoppers" found
While attending the TAUG meeting a few weeks back, I heard Tom Brantigan use this phrase (which I'd heard before some years ago). He was speaking in reference to business intelligence, data warehousing, and queries. It reminded me of a line I use frequently with my clients, when describing the benefits of a centralized system:
Just saw a posting on the ASAE technology listserver advertising for a "Director position in the CRM and Decision Support Membership and Marketing Strategy group." Sure, it's a long title, but look at some of the job responsibilities: "…support the Association’s overall data strategy, including: improving data quality, expanding analytic capabilities, ensuring fact-based marketing decision
We're approaching the end of the first decade of the 21st century and it seems some organizations still haven't grasped some simple concepts of data management. I hate to pick on ASAE (OK, I don't hate it, I just don't prefer it), but I received two emails from them within two hours of each other,
I recently sat in a demo for ISSI's IMPAK software. I've been working with ISSI since 2002. I've always said that ISSI offers more "bang for your buck" (i.e., functionality for the dollar) than just about any AMS on the market, and the latest offering didn't disappoint. During the demo, three things jumped out at
A vendor asked me the following: "What are the top 5 most useful or most valuable reports that you've seen from an AMS?" My response: I think the top five will vary based on three things: type of membership (trade vs. professional vs. hybrid); largest source of non-dues revenue (e.g., events, certification, products, fundraising, other);
ARC Solutions is a small but growing AMS provider located in Washington, DC. One of my clients purchased their original product (the MAP) so I've had some extensive experience using the product and working with the company. ARC recently secured $1 million in funding from two venture capital firms to help develop their new product, Polaris.
I read an interesting report from CSO Insights. The report is a study on premise-based CRM products (e.g., Siebel, Oracle) as compared to on-demand CRM products (e.g., Salesforce.com, netSuite). The result of the study shows that on-demand customers have higher satisfaction ratings, did better on budget, and had dramatically shorter implementation times. I find this
I recently renewed my directory listing in ASAE's Technology Solutions Guide. The renewal has a fee attached to it. I renewed online (how convenient!) about three weeks prior to the deadline. About a week after I renewed, I received a reminder to renew. Well, since it had only been a week, I decided to cut