Over the past couple of months I’ve written two articles for ASAE’s magazine Associations Now. In both cases, once the article was published, I received a couple of extra copies of the magazine and a handwritten note from Lisa Junker, the deputy editor of the magazine, thanking me for my work. Both times I was very […]
Forrester Research is an independent technology and market research company. Forrester recently released a list of its CRM “best practices.” The list includes the following: Build strong executive sponsorship of the program. (See my article “The People Factor.”) Have business units lead CRM with support from IT. (Again, see my article “The People Factor.”) Put
Recently my wife and I went out of town and left our four kids with a babysitter for the weekend. As an incentive to good behavior, my wife developed a little game where each kid could earn one or more marbles a day for good behavior, and could lose one or more marbles per day
Why aren't more of your staff comfortable with working in your association's database? One reason may be micro-management. I've been working with a client and recently realized that a huge hurdle they face is that their executive director micro-manages everything they do. As a result, staff is fairly paralyzed and unable to make any decisions on