Are you collecting mobile phone numbers? You should be. Are you collecting (and using) the mobile phone numbers of your members? If you aren’t, it might be time to consider doing it. Here’s the thing about mobile phone numbers: For a certain demographic (e.g., ME), the mobile number is sacred. Only the most important people […]
Are you collecting mobile phone numbers? You should be. Read More »
Spend less time on data management and more on higher value activities Data management is very often tedious work. It’s important, but it’s tedious, and can also be time-consuming. And any time staff spends on managing data is time they are not spending on higher value activities like interacting directly with members, creating new programs and
Spend less time on data management and more on higher value activities Read More »
Change anything you want, except your name! This is an oldy but a goody, but since it came up with a client recently, I’ll share it again. As a rule, you should allow your members and customers to update any of their primary contact information (e.g., address, phone, etc.) online, EXCEPT for their name. Why?