Perhaps it goes without saying, but I’ll say it anyway: long-term success with your database requires good discipline. When I say discipline, I mean being disciplined about how we collect data, how we manage the data, and how we use the data. Discipline includes things like documented business rules and procedures, data integrity reports, and […]
I recently had the opportunity to sit in on a CRM session presented by Paul K. Ward. One of the points Paul made about data management is that bad data destroys value. That is, bad data doesn't just annoy your customers, it actually causes damage to any relationship you may have built. Consider a company
We're approaching the end of the first decade of the 21st century and it seems some organizations still haven't grasped some simple concepts of data management. I hate to pick on ASAE (OK, I don't hate it, I just don't prefer it), but I received two emails from them within two hours of each other,
A vendor asked me the following: "What are the top 5 most useful or most valuable reports that you've seen from an AMS?" My response: I think the top five will vary based on three things: type of membership (trade vs. professional vs. hybrid); largest source of non-dues revenue (e.g., events, certification, products, fundraising, other);
At a session at TAUG (TMA Resources Annual Users Group meeting), Ron Moen asked a great question: "How many of you 'mystery shop' your own association?" What a GREAT question. I'd be willing to bet the answer is somewhere around 1% of all associations actually do. I typically do this as a side-effect of the