Research

Information Management Trends for 2009

In the December issue of Database Trends and Applications (sorry, not online yet), DBTA outlines the “15 Top Information Management Trends for 2009.” Two of the trends caught my eye, as I believe they will apply especially to the association market. Trend number 6: Greater Push for Business Intelligence and Performance Management – I’m seeing […]

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Even Forrester Research Agrees with Me

Forrester Research is an independent technology and market research company. Forrester recently released a list of its CRM “best practices.” The list includes the following: Build strong executive sponsorship of the program. (See my article “The People Factor.”) Have business units lead CRM with support from IT. (Again, see my article “The People Factor.”) Put

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Some Fascinating Data Management Statistics

I had not seen these stats before, but they are striking. From a 2004 Gartner report entitled "CRM Demands Data Cleansing" (http://www.gartner.com/DisplayDocument?ref=g_search&id=463228) a survey of 600 major enterprises in Australia, the UK, and the US: 75% of respondents reported significant problems as a result of defective data More than 50% incurred extra costs due to

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IT Salary Survey

I received a complimentary copy of Global Knowledge's IT salary survey a couple of weeks ago. The survey covered over 1,600 IT professionals, and there were some interesting tidbits that may be relevant to the AMS world: Average salary for the title database admin/analyst was $74,263. Average salary for a project manager was $83,668. Overall for all

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CRM is never done/It takes two years to get where you want to be

Gareth Herschel, research director at Gartner Inc, says: "There are two things to focus on to ensure CRM success. One is the notion that you are never done with CRM. Things are constantly evolving. The second notion is that it takes 18-24 months to change and reinforce the behavior of end users with new CRM

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Research about On-Demand vs. Premise-Based CRMs

I read an interesting report from CSO Insights. The report is a study on premise-based CRM products (e.g., Siebel, Oracle) as compared to on-demand CRM products (e.g., Salesforce.com, netSuite). The result of the study shows that on-demand customers have higher satisfaction ratings, did better on budget, and had dramatically shorter implementation times. I find this

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