Be aware of unintended consequences
I've written before that every decision involves a trade-off. When considering the trade-offs that every decision requires, you should also keep in mind any unintended consequences that the decision may create. Consider the following example:
A client of mine recently changed AMSes. As part of that change, members have to log in to the website using a unique email address. (Previously members had used their last name and their member ID.) The challenge is that the association has thousands of member records without email addresses and as a result, a member without an email address cannot login to the website without contacting the association directly and speaking with a staff person (i.e., there is not automated way for the member to retrieve a username/password reset via email).
So the unintended consequence of this decision was that the staff now has to manage dozens of customer service calls to help members login for the first time, something they had not planned for.
Could this additional work been avoided via some other login method? Maybe. Or maybe not. But a discussion needed to happen, so that the association could make a fully-informed decision and understand the ramifications (i.e., the trade-offs and the potential unintended consequences) of their decisions.
So as you make any decision, ask yourself: "Could this decision create any unintended consequences?"
Wes's Wednesday Wisdom Archives
Data integrity reports
Data integrity reports I speak and write a lot about data integrity reports. So I […]
The most important training tip
The most important training tip I’ve been sitting in a lot of database training sessions […]
Be careful about getting tangled
Be careful about getting tangled “We had done a lot to tangle ourselves up.” – […]
Discipline. Always discipline.
Discipline. Always discipline. I’ve been producing a newsletter in some form for over 25 years […]
Simpler is better
Simpler is better Recently, a client of mine was discussing how they manage membership reinstatements. […]
Baby steps
Baby Steps A journey of a thousand miles begins with a single step. You have […]
Sometimes what you’re using IS the best option
Sometimes what you’re using IS the best option I love technology and I’m inherently lazy, […]
Do they hate the system?
Do they hate the system? When an association asks me for help finding a new […]
Artificial Intelligence is the next revolution in data management
Artificial Intelligence is the next revolution in data management I’ve been in the data management […]
There’s always gonna be something
There’s always gonna be something I’ve been consulting for 26 years now and I’m still […]