Don’t miss obvious engagement data What I’ve experienced with my clients over the years is that too many associations are not very conscientious about tracking all of their volunteer engagement in a centralized manner. (Because I’m a volunteer myself, I find this particular issue rather grating.) Take the tracking of authors (i.e., anyone who has written […]
Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new system is user adoption. It’s difficult to get users to engage and make significant changes in their behavior, and user adoption is probably the single most important key to success with a new system. So to address that issue, one
Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click here to read one of my favorites.) But one thing that’s critically important to understand is that ultimately, engagement is not measured by the association, but by the member or customer. Click here for an example of what I mean. For some
Association management systems (AMS) as a specific software product have existed for more than 30 years. Not surprisingly, the original AMS packages were designed to serve as transactional systems, focused on managing the money related to membership dues, event registrations, and product sales. As associations added more revenue streams, AMS products added more functionality
Using Interactional Data to Increase Engagement and Revenue Read More »
Within the association community, there is always buzz around something. For the past several years, the buzz was “big data.” More recently, the buzz has turned to engagement, specifically measuring member engagement. In fact, in my latest annual one-question survey, engagement was the most commonly identified issue from respondents. (I’ll write more about this in
Measuring Engagement: Just a Fad, or Here to Stay? Read More »
Association management systems (AMS) as a specific software product have existed for more than 30 years. Not surprisingly, the original AMS packages were designed to serve as transactional systems, focused on managing the money related to membership dues, event registrations, and product sales. As associations added more revenue streams, AMS products added more functionality to
New Article Posted – Using Interactional Data to Increase Engagement and Revenue Read More »
Within the association community, there is always buzz around something. For the past several years, the buzz was “big data.” More recently, the buzz has turned to engagement, specifically measuring member engagement. In fact, in my latest annual one-question survey, engagement was the most commonly identified issue from respondents. Click here to read the rest
New Article Posted – Measuring Engagement: Just a Fad, or Here to Stay? Read More »
From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications Conference in June in Washington, DC.) First, what is member engagement? I prefer David Gammel’s definition, from his excellent
I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications Conference in June in Washington, DC.) First, what is member engagement? I prefer David Gammel’s definition, from
New Article Posted – Obstacles to Measuring Engagement Read More »
You’d have to be under a rock not be familiar with the phrase “member engagement.” A google search on the phrase returns over 300,000 hits. Count me as one who believes member engagement, is, in fact, critically important. But what is it? I especially like David Gammel’s definition: Member engagement is the result of a