Once you know, what will you do?

I've yet to meet a client who didn't require, in some form or another, some way to analyze their data. Whether it was simple queries or reports, or more advanced dashboards or analytics, everyone wants to be able to analyze their data.

And that's a good thing.

But the first question that should be asked whenever we decide to analyze any data is "Once we've analyzed the data, what next action will we take as a result of that analysis?"

Or put more simply, "Once you know, what will you do?"

"That's interesting" or "It would be good to know" are not actions. "Let's try a different marketing message" or "Let's change the price on that" or "Let's stop doing that" are actions. Even "That's working, let's keep doing what we're doing" is an action!

So before you spend a lot of time and energy analyzing any data, ask yourself, "Once I know, what will I do?"

Once you know, what will you do?

Once you know, what will you do?

Wes's Wednesday Wisdom Archives

The hidden costs of bad data

Don’t let your customers edit their names online!

Once is an accident, twice is coincidence, three times is a pattern.

“Every association does this.”

Trust your gut

“People more frequently require to be reminded than informed.”

Problems without solutions are not problems, they are facts of life

Perfect is not possible

“Different” isn’t necessarily better or worse.

The Rule of 100 and 1,000 and automation