Vendors: PLEASE stop saying "only" or "first of its kind"

Here’s the thing about being “first” on anything. Only ONE company or person can be first. Only one. So when I read proposals from vendors that say things like “the first cloud-based AMS” I  think “The writer is a fool or a liar.”

A similar thing is true about the word “only.” Once two companies are doing something, neither company can say “only” anymore. And the thing about technology is, once a technology has been released, it’s usually very easy to rip off. Which means “only” only lasts a little while.

Because only ONE company can be the first, and it only takes TWO companies to make “only” a false statement, my recommendation is to STOP saying and writing these things. No one believes it, and frankly, I doubt it impresses anyone anyway.