Why "AMS Consortiums" Don't Work
About once a year I will get a call from an association executive who has partnered with one or more "similar" associations in search of a new AMS. The group of associations believes they can find one AMS to serve all of the members of the group, and by pooling their resources they can get more bang for their buck.
Sadly, I have to inform them that in my 22 years of consulting, I've never once seen this idea work. Here are just a few reasons why:
- No matter how similar the organizations are, their needs will be different enough that the system cannot be set up in just one way to allow the groups to manage their data successfully.
- Priorities for each association will be different. Some will want more power under membership, while others will want stronger event management, for example.
- No one wants to cede control of their database to someone else, even a group they've willingly joined.
These are similar to the reasons why there isn't just one AMS to serve every association in the world. The simple fact is different organizations have different needs, and different products have different strengths and weaknesses.
While most associations do most things in a similar manner, the reality is that most associations also do one or two or more things very differently from most other associations. We're all unique in our own ways, and that's why there isn't a single solution for every association.
As I like to say, "If there was one product that worked best for all associations, I would own it and be very rich."
Wes's Wednesday Wisdom Archives
"Experience is unobservable to everyone except the person who it happens to."
In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except […]
Know Your Audience Before You Speak
This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, […]
"Behavior is a function of the person in their environment."
Lewin’s equation says “behavior is a function of the person in their environment.” (He was […]
Signal-to-noise ratio
Signal-to-noise ratio Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how […]
Consultants bring perspective
Consultants bring perspective At a recent speaking engagement, I was asked what I think is […]
Garbage in, gospel out
Garbage in, gospel out We’ve all heard the phrase “Garbage in, garbage out.” If the […]
Dramatic change does not happen overnight
Dramatic change does not happen overnight Like most things in life, dramatic change does not […]
Implementation Intention
Implementation Intention Editor’s note: I have a new email newsletter, sent weekly, called Wes’s Wednesday […]