Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

"Experience is unobservable to everyone except the person who it happens to."

January 10, 2019

In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except […]

Know Your Audience Before You Speak

December 20, 2018

This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, […]

"Behavior is a function of the person in their environment."

December 13, 2018

Lewin’s equation says “behavior is a function of the person in their environment.” (He was […]

Signal-to-noise ratio

December 5, 2018

Signal-to-noise ratio Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how […]

Consultants bring perspective

November 28, 2018

Consultants bring perspective At a recent speaking engagement, I was asked what I think is […]

Garbage in, gospel out

November 22, 2018

Garbage in, gospel out We’ve all heard the phrase “Garbage in, garbage out.” If the […]

Dramatic change does not happen overnight

November 15, 2018

Dramatic change does not happen overnight Like most things in life, dramatic change does not […]

Implementation Intention

November 8, 2018

Implementation Intention Editor’s note: I have a new email newsletter, sent weekly, called Wes’s Wednesday […]

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