Simpler is better

Simpler is better

Recently, a client of mine was discussing how they manage membership reinstatements. For example, if a member doesn't renew within the grace period, is dropped from membership, and then rejoins in less than a year from dropping, are they called a new member, a renewed member, or a reinstatement?

After several minutes of discussion, it was decided that there would be no "reinstatement" type. Just new members and renewed members. To which I replied: Hallelujah!

When it comes to business rules and data management, simpler is better!

Whether it's member types, registration types, donation funds, sponsorship levels, or anything else your association sells, the fewer choices and the fewer rules you have around those choices, the easier it will be to manage the data. And perhaps even more importantly, it will be easier for your members and customers to understand your offers! (In the case above, the client even said "Our members don't even know what 'reinstatement' means.")

So look at the business rules across your organization and repeat after me: "Simplify, simplify, simplify."

Wes's Wednesday Wisdom Archives

If it’s not in your AMS, why not?

November 6, 2024

If it’s not in your AMS, why not? I like to tell my clients they’ll […]

Why checkboxes and tags are awesome and dangerous

October 30, 2024

Why checkboxes and tags are awesome and dangerous One of the most common functions in […]

Don’t miss obvious engagement data

October 23, 2024

Don’t miss obvious engagement data What I’ve experienced with my clients over the years is […]

All data requires active management

October 16, 2024

All data requires active management It’s a simple fact of data management that is often […]

Documentation is critical for consistency

October 9, 2024

Documentation is critical for consistency There are so many reasons why documenting your data management […]

Consumer demands change and technology changes

October 2, 2024

Consumer demands change and technology changes When I work with clients on the selection of […]

Why I write

September 25, 2024

Why I write Thirty years ago, I started a new job as director of membership […]

DAN – The Data Analytics Network

September 18, 2024

DAN – The Data Analytics Network I’m a huge fan of users groups (both internal […]

Process before technology

September 11, 2024

Process before technology In a conversation with a client recently, I was reminded (yet again) […]

Opting out and communication preferences

September 4, 2024

Opting out and communication preferences Last week’s newsletter discussed the need for associations to collect mobile […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top