Why I write

Why I write

Thirty years ago, I started a new job as director of membership for a small trade association. It was my first real membership position, having worked in marketing and communications for four years prior at another trade association.

While I knew how associations worked, I had no real idea how to recruit, manage, and retain membership. Luckily, my office was located just a couple of blocks from ASAE's offices. ASAE's offices contained a library of books all about association management. (Remember, this was effectively before the internet existed.)

And so I spent hours every week at that library or with books I had purchased from ASAE, learning everything I could about how to be a membership manager in an association. And, in part thanks to those books, I was successful at doing something I had never done before.

Most of the authors of those books and articles were volunteers. They were unpaid. But they took the time to share their wisdom with others, and I've been forever grateful for that.

And so, that is why I write. I write because I believe I have experiences and knowledge (dare I say wisdom) that might be helpful to someone else attempting to go down a path I've already been down.

And maybe someday they will share their knowledge with someone else.

Wes's Wednesday Wisdom Archives

The hidden costs of bad data

February 12, 2025

The hidden costs of bad data Nobody likes bad data, and presumably we’re all working […]

Don’t let your customers edit their names online!

February 5, 2025

Don’t let your customers edit their names online! This issue came up recently and I […]

Once is an accident, twice is coincidence, three times is a pattern.

January 29, 2025

Once is an accident, twice is coincidence, three times is a pattern. We’ve probably all […]

“Every association does this.”

January 22, 2025

“Every association does this.” One of the most significant values I bring to my clients […]

Trust your gut

January 15, 2025

Trust your gut When I help associations with selection of a new technology system (e.g., […]

“People more frequently require to be reminded than informed.”

January 8, 2025

“People more frequently require to be reminded than informed.” “People more frequently require to be […]

Problems without solutions are not problems, they are facts of life

December 18, 2024

Problems without solutions are not problems, they are facts of life “Problems without solutions are […]

Perfect is not possible

December 11, 2024

Perfect is not possible We’ve all heard the phrase “Perfect is the enemy of good” and […]

“Different” isn’t necessarily better or worse.

December 4, 2024

“Different” isn’t necessarily better or worse. One of the biggest challenges I face when working […]

The Rule of 100 and 1,000 and automation

November 20, 2024

The Rule of 100 and 1,000 and automation I originally coined the rule of 100 […]

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