Blog: Wes’s thoughts, articles, and insights

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Data integrity reports

By Wes Trochlil | July 9, 2025

Data integrity reports I speak and write a lot about data integrity reports. So I was pleased to see a post recently on ASAE’s Collaborate from Shaun Holloway, Director of Information Technology, at the American Motorcyclist Association, outlining a list of what he called “data hygiene checks.” As a reminder, the purpose of a data integrity […]

The most important training tip

By Wes Trochlil | June 25, 2025

The most important training tip I’ve been sitting in a lot of database training sessions recently, and I’ve been reminded of the following: whether you are doing the training yourself, or you use your vendor or a third-party for training, when you’re teaching a process… Tell them what you’re going to do Do it Tell […]

Be careful about getting tangled

By Wes Trochlil | June 18, 2025

Be careful about getting tangled “We had done a lot to tangle ourselves up.” – Bridget Walsh, Chief Operating Officer at Emergency Nurses Association In a discussion at AMS Fest this week, this is how Bridget Walsh characterized what their AMS of 17+ years looked like as they worked to move from their legacy system to a […]

Discipline. Always discipline.

By Wes Trochlil | June 11, 2025

Discipline. Always discipline. I’ve been producing a newsletter in some form for over 25 years now. I’ve found that certain topics are evergreen; they come up all the time and I feel compelled to write about them again and again. One of those topics is discipline. A quick search of my blog posts shows I’ve […]

Simpler is better

By Wes Trochlil | June 4, 2025

Simpler is better Recently, a client of mine was discussing how they manage membership reinstatements. For example, if a member doesn’t renew within the grace period, is dropped from membership, and then rejoins in less than a year from dropping, are they called a new member, a renewed member, or a reinstatement? After several minutes […]

Older Posts

Tell Me What To Do!

June 15, 2007

You may recall an episode of Seinfeld where Jerry is having his kitchen re-done. Whenever Jerry asks his carpenter what […]

Don't Forget: ASAE's Marketing & Membership Conference

June 14, 2007

I'll be speaking at ASAE's Marketing & Membership Conference in Baltimore next Wednesday, June 20. General information on the conference […]

Issue Tracking

June 13, 2007

As I mention in this post, having an issue tracker is a key tool for managing all the different issues […]

Wilfing? "Now where was I…?"

June 11, 2007

Came across this article in PC Magazine discussing "wilfing," a term coined by the British marketing research firm YouGov, short […]

Is Your Customer Service Really That Good?

June 8, 2007

A recent survey by Accenture found that the level of customer service that companies think they are providing their customers […]

To Aptify's Credit…

June 7, 2007

I received a call from them today regarding this post. They assured me that all of their emails are quality-checked […]

This Doesn't Inspire Confidence

June 7, 2007

I received an email from Aptify inviting me to attend an upcoming demonstration. I clicked on the link provided and […]

The Importance of an Internal Project Manager

June 5, 2007

I was meeting with a potential client recently, discussing their need for a new association management system. During the conversation […]

Fix a Few Things at a Time

June 4, 2007

Consulting guru Alan Weiss frequently admonishes: "Move a few things a mile rather than a hundred things an inch." Simply […]

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